Art Nouveau is an international style of art, architecture and applied art, Art nouveau was a design movement that emerged and touched all of design arts – architecture, furniture, fashion, graphic and product design during the 1890s and early 20th century (1894-1914). It was the first style of commercial art used consistently to enhance the beauty of industrial products. Art Nouveau was also a true international style embraced by all the Europe as well as America.
Art Nouveau is a French Name meaning (New Art) or (New Style), the name ‘Art Nouveau’ derived from the name of a shop in Paris, Maison de l’Art Nouveau that showcased objects that followed this approach to design.
Art Nouveau is characterized by:
- Highly-stylized, flowing, curvilinear designs often incorporating floral and other plant-inspired motifs (Organic Forms)
- Asymmetrical shapes.
- Arches and doors are common.
- Cast iron merely used as columns in the building field.
- And Steel as the symbol of the first industrial revolution
Art Nouveau represents the beginning of modernism in design (Modern Art & Architecture).
We can divide Art Nouveau Architecture into two main tendencies that could broadly termed:
1- The Organic
Hector Guimard, Victor Horta, Van de Velde, Antonio Gaudi .
2- The Rationalist
Louis Sullivan, Charles Rennie Mackintosh, Otto Wagner, Auguste Perret .